It started the way most good things do — with a group of friends who couldn't help themselves.
A small team of cycling lovers shared one obsession: the ride. Early mornings, open roads, the rhythm of the pedals. But something was missing. They couldn't find kit that matched the way cycling made them feel — alive, free, and proud.
So they decided to build it themselves.
What began as a hobby quickly became something bigger. The passion took over. The commitment came effortlessly. Not because of a business plan, but because they genuinely believed cyclists deserve better.
They called it Leetro — born from Leeto, the Sesotho word for journey, with a small twist to make it their own. Because that's what this has always been about: the journey. Not just the kilometres, but the feeling of pushing forward, dressed in something that makes you feel as good as the ride itself.
Leetro is built in South Africa, for South Africa — but the road doesn't stop at our borders. Anyone who shares the love of the ride is welcome in the Leetro family.
Our mission is simple: enjoy the journey. Feel fit. Look good.